The first ad I am considering is an E*Trade commercial. Having a baby be a star of this commercial is showing how now-a-days things can be easily accessed, no matter what your age may be. Placing him in front of a computer explaining how he has just bought stock shows that using E*Trade is so easy a baby can do it, persuading people to use their services and not to worry about it being so complicated. So, what better way to demonstrate this point, right? If this is the route I choose to go with, I'd write how using a baby uses an pathos appeal to people, as well as how the scenario as a whole makes people feel more confident about technology....http://www.youtube.com/watchv=YKozbm685z8&feature=PlayList&p=BBD9242518B910FF&index=0
The second ad is a Coca-Cola commercial. I feel this commercial is a good example of how such little things can help people of different views come together. Showing two politicians of different sides arguing, then getting along with playing a simple silly game shows how even adults of their age can bring back out their child-like innocence. Using it's pathos appeal helps this stand out, especially with the happy-go-lucky music playing along with it.
http://www.youtube.com/watch?v=MByAB_5Nmjs&feature=PlayList&p=BBD9242518B910FF&index=18
Selene-
ReplyDeleteI love those eTrade commercials. They are creepy yet hilarious :) It could totally work well for your ad analysis.
But I wonder if the second one might make a better topic for an ad analysis. There's so much going on in the Coke commercial - you could consider how color, music, and context are important for this ad. Did you notice the color of the men's ties? Why do you think that might matter? When did this ad come out? Do you think it might be around the presidential campaign?
Remember, no matter which ad you choose, the topic of your essay is how the ad makes meaning, not the content of the ad. I love that you are zeroing in on the use of specific appeals. Great start.
Jen
Selene,
ReplyDeleteI feel the same as Jen. I think there is al ot more that you oculd use form the Coca Cola ad then the other one. I like the E*trade one because of the baby but I think you will have more to talk about it in your paper if you end up doing the Coca Cola one.
Alexandra